524 0 obj <>stream The news media and local government ask the community to send videos and photos via social media, email, and text messages. Increased information needs can be handled. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. When an emergency happens, ICS is implemented. B. report to the Finance/Admin Section Chief when arriving at an incident. The good news is that preventing heat related illness is easy to do if you just use common sense. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. . hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 16825 S. Seton Ave., Emmitsburg, MD 21727 Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Using acronyms in news releases may:A. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. D. is only useful on television infomercials. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Are there cultural differences to take into consideration? the feedback has been, you know, we appreciate this. What events nationally and globally are in the news? Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. A directory of your organizations Internet presence. Use jargon to communicate with your target audience B. The Governor is continuing to monitor the situation. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Public information can help people make the right decision at the right time. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. C. is presented as a bad example of public information management. Write out the full term on first usage, as appropriate. 50% C. 25% D. 5%, 9. Students also learn message development and . For some incidents, implementing a media area may be an important way to manage the situation. B. describes a writing technique applied to social media content. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. The media will want to get as close as possible to get pictures/audio/interviews. Check with them to see if the location selected for a media area will allow them to accomplish this connection. The message should be: How will you get the message to your audience? On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Treat all media fairlydo not play favorites with reporters. Describe traditional media available for communication. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. The most important point is is an example of a transition phrase or: A. (Correct), The report was written by the officer. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Last name. Verdi White: And I believe that that has helped in our relationship with the media. Identify the purpose of what you are writing and start with the main message. The ability for readers to leave comments in an interactive format is an important part of many blogs. Many different social media monitoring tools are available. IS-0029.a Public Information Officer Awareness It will keep you focused and is the foundation for evaluating your campaigns success. . . Contact commercial vendors to identify contacts and the process for news releases. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Were people prepared for previous incidents? Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Resident/Non-Resident, Trainer Program, etc. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Brian Hyer: We had all kinds of questions. Many edits, however, can be made in real-time and appear almost instantly online. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. B. is not bound by public record laws. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Is there any restriction on the information to be released? Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. How or what can your community learn from these events? Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. B. FEMA does not endorse any non-government Web sites, companies or applications. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Chris Mrela wrote a dynamite report on this a couple of years ago. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Tools to enhance the flow of public information are housed. Next you need to identifyhowyou will communicate. endstream endobj 1929 0 obj <. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Please review the IS FAQ's for more information. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. %%EOF .. The most popular social networking sites have groups, which offer chat boards for members. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) A Federal structure designed for large-scale, multijurisdictional incidents B. The role of the pubic information officer. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). A good overview of ICS is provided in the independent study . With passive voice, the subject is thereceiverof the action. 20. Use the media area for all media releases and conferences. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. what is role of public information officer in fema? They focus on specific issues or programs to move the public to take action. Resident/Non-Resident, Trainer Program, etc. For different audiences, you may need to write different products. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. * The social media links provided are for reference only. Avoid getting involved in these media disputes. Managing Public Information for All Hazards Incidents Emergency Manager jobs 33,535 open jobs A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. And thats not all. Create clear and easily understood messages. Generally, there is no review before modifications are accepted. What is happening in other areas? I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. This feature can facilitate abuse of the system. The best approach is to meet with school officials early to determine when your program best fits their schedule.