Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. We know that theres been an increased awareness of queer and trans people in our popular consciousness. 2023 BDG Media, Inc. All rights reserved. Easy, breezy, beautiful CoverBoy? Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) CoverGirl Introduces Its First-Ever Cover Boy - Yahoo The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Hope youll give us another try and check out some other articles. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Charles was just named CoverGirls' very first male CoverGirl. Willam wears Coverboy Glitter Jelly in Roller Rink. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Please click here to learn how. To make each of them even more personal, the collection also features two glossy lip toppers. One of the makeup industrys largest brands took a big step forward on Tuesday. 2023 BDG Media, Inc. All rights reserved. Hmmm well that joke is ruined, but who cares! We change lives. See the entire range of limited-edition, face, eye, and lip products below. After DragCon, COVERBOY will be available on shopcoverboy.com. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Why start a makeup line now? We are trying out Willam's new line of makeup Coverboy. Help keep The Christian Post free for everyone by making a one-time donation today. Get ready for some exciting news. Coverboy - Cosmetics Business If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Follow Facebook.com/CosmoBeauty. Were the bran muffin of journalism. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Jaleesa M. Jones . HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. ", "We instantly became friends," Roncal says of their meeting and longterm bond. CoverGirl Announces Its First Male CoverGirl Spokesmodel - Cosmopolitan Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. "Very durable. I love being extra pic.twitter.com/7Qu1yu8U2P. A screenshot from one of James Charles' YouTube makeup tutorials. she wrote on Instagram. Vote for your favorite beauty products now! Sep 12, 2019. In the course of a year, teen makeup artist James Charles has gone from starting an . But never has it featured a man. Vote for your favorite beauty products now! In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure CoverGirl cosmetics names first-ever CoverBoy - nypost.com Carly Cardellino was the beauty director at Cosmopolitan. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. The Monitor is a peculiar little publication thats hard for the world to figure out. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. "Fingers work great. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. Here he is with Katy Perry (that highlight tho!!! "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Evan Ross Katz. Blueball is a vibrant true blue packed with silver star-shaped glitters. Science Monitor has expired. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Were run by a church, but were not only for church members and were not about converting people. Of course, Willam's been beating his face for ages. Blog Home Uncategorized coverboy makeup name change. For an optimal experience visit our site on another browser. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. This article includes content provided by Instagram. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. The aspiring makeup art Take our 'parent company' quiz! Use of this site constitutes acceptance of our James Charles Dickinson is CoverGirl magazine first CoverBoy. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Covergirl. Makeup artist James Charles is making history. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Gem is . "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. logged you out. I can't wait to see where this opportunity takes him! "These are the colors that I wear all the time, and they absolutely work," RuPaul says. improve functionality and performance. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . I've Been Single for 8 Yearsand I Blame My Makeup. He might not be a household name just yet, but something tells me that he will be soon. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". James Charles is no exception," the beauty brand said in a release. If you need help purchasing a product directly from Allure, go to our FAQ. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. 17 Years Old Boy Becomes Covergirl's - Pinterest by blastPRO Mascara. 2023 Cond Nast. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. See for yourself. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Just wrapped another great @COVERGIRL shoot. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Ad Choices. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . "We were always cheering each other on from the sidelines." Oh, and he just became CoverGirl's first ever CoverBoy! "James Charles is no exception. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line Its unsurprising, then, that James himself appears to embody those shifts. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. subscription yet. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. You read that correctly: The newest CoverGirl is a boy. continue to use the site without a So I retook my senior photos & brought my ring light with me so my highlight would be poppin. or call us at 1-617-450-2300. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Gem is magenta pink base with chunky, iridescent octagonal glitters.